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Polyester Fibers Announces Rebranding

Company will be renamed Fibrix.

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By: Tara Olivo

Associate Editor at Nonwovens Industry, Rodman Media

Polyester Fibers LLC, a leading North American manufacturer of nonwoven products and materials, announced it is changing its corporate name to Fibrix, LLC as part of a company-wide rebranding initiative to align the organization’s image with its emerging global strategy as a top-tier nonwovens manufacturer focused on innovation, quality and long-term customer relationships.

“The goal is to elevate the core attributes of our company brands to keep pace with the strong, double-digit growth we’ve experienced since the management buy-out in 2014”, says Keith White, president and CEO of Fibrix.  “Our new corporate identity reflects the collective pride, energy and drive we feel as a premier nonwovens manufacturer capable of serving local, regional and global companies.”

The new Fibrix name is part of an on-going rebranding strategy which includes the launch of a new website fibrix.com, the consolidation of legacy business brands, and a comprehensive revitalization of existing product brands.

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